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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Coercion in the selling of credit life insurance [0.03%]
John M. Barron; Michael E. Staten John M. Barron; Michael E. Staten
Psychology & marketing. 1995;12(8):765-787. DOI:10.1002/mar.4220120810 1995
South shore bank: Is it the model of success for community development banks? [0.03%]
Benjamin C. Esty Benjamin C. Esty
Psychology & marketing. 1995;12(8):789-819. DOI:10.1002/mar.4220120811 1995
Introduction to the Special Issue: Psychology, Marketing, and Celebrities [0.03%]
Robert A. Reeves Robert A. Reeves
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20549 2012
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness [0.03%]
Sejung Marina Choi; Nora J. Rifon Sejung Marina Choi; Nora J. Rifon
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20550 2012
Celebrities in Advertising: Looking for Congruence or Likability? [0.03%]
Nathalie Fleck; Michael Korchia; Isabelle Le Roy Nathalie Fleck; Michael Korchia; Isabelle Le Roy
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20551 2012
The Impact of Negative Publicity on Celebrity Ad Endorsements [0.03%]
Des Thwaites; Ben Lowe; Lien L. Monkhouse; Bradley R. Barnes Des Thwaites; Ben Lowe; Lien L. Monkhouse; Bradley R. Barnes
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20552 2012
Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self [0.03%]
Robert A. Reeves; Gary A. Baker; Chris S. Truluck Robert A. Reeves; Gary A. Baker; Chris S. Truluck
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20553 2012
Desire for Fame: Scale Development and Association with Personal Goals and Aspirations [0.03%]
John Gountas; Sandra Gountas; Robert A. Reeves; Lucy Moran John Gountas; Sandra Gountas; Robert A. Reeves; Lucy Moran
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20554 2012
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding [0.03%]
Astrid Keel; Rajan Nataraajan Astrid Keel; Rajan Nataraajan
Psychology & marketing. 2012;29(9):-. DOI:10.1002/mar.20555 2012
Erratum [0.03%]
Psychology & marketing. 2012;29(10):-. DOI:10.1002/mar.20556 2012