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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Implementing the concept of transformational advertising [0.03%]
David A. Aaker; Douglas M. Stayman David A. Aaker; Douglas M. Stayman
Psychology & marketing. 1992;9(3):237-253. DOI:10.1002/mar.4220090306 1992
A comment on “using rank values as an interval scale” by dowling and midgley [0.03%]
Patrick L. Brockett; Linda L. Golden Patrick L. Brockett; Linda L. Golden
Psychology & marketing. 1992;9(3):255-261. DOI:10.1002/mar.4220090307 1992
The role of affective and cognitive decision-making processes during questionnaire completion [0.03%]
James G. Helgeson; Michael L. Ursic James G. Helgeson; Michael L. Ursic
Psychology & marketing. 1994;11(5):493-510. DOI:10.1002/mar.4220110506 1994
Masthead [0.03%]
Psychology & marketing. 1994;11(6):0-0. DOI:10.1002/mar.4220110601 1994
A process model of the effects of price promotions on brand image [0.03%]
Kenneth A. Hunt; Susan M. Keaveney Kenneth A. Hunt; Susan M. Keaveney
Psychology & marketing. 1994;11(6):511-532. DOI:10.1002/mar.4220110602 1994
Increasing repurchase rates: A reappraisal of coupon effects [0.03%]
Dr. Judy F. Graham Dr. Judy F. Graham
Psychology & marketing. 1994;11(6):533-547. DOI:10.1002/mar.4220110603 1994
Psychological associations with shopping: A moderator variable perspective [0.03%]
William J. McDonald William J. McDonald
Psychology & marketing. 1994;11(6):549-568. DOI:10.1002/mar.4220110604 1994
Congruence between spokesperson and product type: A matchup hypothesis perspective [0.03%]
Michael A. Kamins; Kamal Gupta Michael A. Kamins; Kamal Gupta
Psychology & marketing. 1994;11(6):569-586. DOI:10.1002/mar.4220110605 1994
Uncertainty orientation: Expalaining diffeerences in purchase involvement and external search [0.03%]
J. Brock Smith; Julia M. Bristor J. Brock Smith; Julia M. Bristor
Psychology & marketing. 1994;11(6):587-607. DOI:10.1002/mar.4220110606 1994
Masthead [0.03%]
Psychology & marketing. 1995;12(1):0-0. DOI:10.1002/mar.4220120101 1995