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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
The role of price knowledge in consumer product knowledge structures [0.03%]
Robert Lawson; Parimal S. Bhagat Robert Lawson; Parimal S. Bhagat
Psychology & marketing. 2002;19(6):551-568. DOI:10.1002/mar.10024 2002
Does language matter? [0.03%]
Tina M. Lowrey Tina M. Lowrey
Psychology & marketing. 2002;19(7-8):569-572. DOI:10.1002/mar.10025 2002
“Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers [0.03%]
David Luna; Laura A. Peracchio David Luna; Laura A. Peracchio
Psychology & marketing. 2002;19(7-8):573-593. DOI:10.1002/mar.10026 2002
Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity [0.03%]
Samuel D. Bradley; Robert Meeds Samuel D. Bradley; Robert Meeds
Psychology & marketing. 2002;19(7-8):595-619. DOI:10.1002/mar.10027 2002
Recall and recognition of brand names: A comparison of word and nonword name types [0.03%]
Dawn Lerman; Ellen Garbarino Dawn Lerman; Ellen Garbarino
Psychology & marketing. 2002;19(7-8):621-639. DOI:10.1002/mar.10028 2002
What if your dentist looked like Tom Cruise? Applying the match-up hypothesis to a service encounter [0.03%]
Stephen K. Koernig; Albert L. Page Stephen K. Koernig; Albert L. Page
Psychology & marketing. 2002;19(1):91-110. DOI:10.1002/mar.1003 2002
Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests [0.03%]
Michael S. McCarthy; David L. Mothersbaugh Michael S. McCarthy; David L. Mothersbaugh
Psychology & marketing. 2002;19(7-8):663-691. DOI:10.1002/mar.10030 2002
Language and advertising effectiveness: Mediating influences of comprehension and cognitive elaboration [0.03%]
Robert S. Wyer Jr. Robert S. Wyer Jr.
Psychology & marketing. 2002;19(7-8):693-712. DOI:10.1002/mar.10031 2002
A situational analysis on how salespeople experience and cope with shame and embarrassment [0.03%]
Willem Verbeke; Richard P. Bagozzi Willem Verbeke; Richard P. Bagozzi
Psychology & marketing. 2002;19(9):713-741. DOI:10.1002/mar.10032 2002
Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port [0.03%]
Aron O'Cass; Kenny Lim Aron O'Cass; Kenny Lim
Psychology & marketing. 2002;19(9):759-775. DOI:10.1002/mar.10034 2002