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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Comparing the perceived value of information and entertainment mobile services [0.03%]
Minna Pihlström; Gregory J. Brush Minna Pihlström; Gregory J. Brush
Psychology & marketing. 2008;25(8):732-755. DOI:10.1002/mar.20236 2008
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers [0.03%]
Yung Kyun Choi; Jang-Sun Hwang; Sally J. McMillan Yung Kyun Choi; Jang-Sun Hwang; Sally J. McMillan
Psychology & marketing. 2008;25(8):756-768. DOI:10.1002/mar.20237 2008
An examination of factors influencing consumer adoption of short message service (SMS) [0.03%]
Gil Son Kim; Se-Bum Park; Jungsuk Oh Gil Son Kim; Se-Bum Park; Jungsuk Oh
Psychology & marketing. 2008;25(8):769-786. DOI:10.1002/mar.20238 2008
Understanding the acceptance of mobile SMS advertising among young Chinese consumers [0.03%]
Jing Zhang; En Mao Jing Zhang; En Mao
Psychology & marketing. 2008;25(8):787-805. DOI:10.1002/mar.20239 2008
A model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany [0.03%]
Kyung Hoon Kim; Eunju Ko; Ikuo Takahashi; Ralf Schellhase; Myung Soo Kim; Chang Han Lee Kyung Hoon Kim; Eunju Ko; Ikuo Takahashi; Ralf Schellhase; Myung Soo Kim; Chang Han Lee
Psychology & marketing. 2008;25(8):806-820. DOI:10.1002/mar.20240 2008
Comparing consumer responses to advertising and non-advertising mobile communications [0.03%]
Suzanne Altobello Nasco; Gordon C. Bruner Suzanne Altobello Nasco; Gordon C. Bruner
Psychology & marketing. 2008;25(8):821-837. DOI:10.1002/mar.20241 2008
Information format-option characteristics compatibility and the compromise effect [0.03%]
Chung-Chau Chang; Hsin-Hsien Liu Chung-Chau Chang; Hsin-Hsien Liu
Psychology & marketing. 2008;25(9):881-900. DOI:10.1002/mar.20242 2008
How third-party certification programs relate to consumer trust in online transactions: An exploratory study [0.03%]
Pingjun Jiang; David B. Jones; Sharon Javie Pingjun Jiang; David B. Jones; Sharon Javie
Psychology & marketing. 2008;25(9):839-858. DOI:10.1002/mar.20243 2008
The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents [0.03%]
Hung-Jen Su; Lucette B. Comer; Sanghyun Lee Hung-Jen Su; Lucette B. Comer; Sanghyun Lee
Psychology & marketing. 2008;25(9):859-880. DOI:10.1002/mar.20244 2008
Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison [0.03%]
Jiyeon Kim; Sandra Forsythe Jiyeon Kim; Sandra Forsythe
Psychology & marketing. 2008;25(9):901-922. DOI:10.1002/mar.20245 2008