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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
A Facet metatheoretical approach to advance consumer behavior knowledge [0.03%]
Jacob Hornik; Erik H. Cohen; Reuven Amar Jacob Hornik; Erik H. Cohen; Reuven Amar
Psychology & marketing. 2007;24(9):787-813. DOI:10.1002/mar.20184 2007
An exploratory study of gambling motivations and their impact on the purchase frequencies of various gambling products [0.03%]
Desmond Lam Desmond Lam
Psychology & marketing. 2007;24(9):815-827. DOI:10.1002/mar.20185 2007
Privacy attitudes and privacy-related behavior [0.03%]
Patricia A. Norberg; Daniel R. Horne Patricia A. Norberg; Daniel R. Horne
Psychology & marketing. 2007;24(10):829-847. DOI:10.1002/mar.20186 2007
Customer retention when the customer's future usage is uncertain [0.03%]
Tiffany Barnett White; Katherine N. Lemon; John E. Hogan Tiffany Barnett White; Katherine N. Lemon; John E. Hogan
Psychology & marketing. 2007;24(10):849-870. DOI:10.1002/mar.20187 2007
Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors [0.03%]
Isabella Soscia Isabella Soscia
Psychology & marketing. 2007;24(10):871-894. DOI:10.1002/mar.20188 2007
Does santa have a great job? Gift shopping value and satisfaction [0.03%]
Barry J. Babin; Christine Gonzalez; Christina Watts Barry J. Babin; Christine Gonzalez; Christina Watts
Psychology & marketing. 2007;24(10):895-917. DOI:10.1002/mar.20189 2007
Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments [0.03%]
Byung-Kwan Lee; Wei-Na Lee Byung-Kwan Lee; Wei-Na Lee
Psychology & marketing. 2007;24(11):919-945. DOI:10.1002/mar.20190 2007
The effects of between-partner congruity on consumer evaluation of co-branded products [0.03%]
Suzanne B. Walchli Suzanne B. Walchli
Psychology & marketing. 2007;24(11):947-973. DOI:10.1002/mar.20191 2007
Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship [0.03%]
Nathalie D. Fleck; Pascale Quester Nathalie D. Fleck; Pascale Quester
Psychology & marketing. 2007;24(11):975-1000. DOI:10.1002/mar.20192 2007
The interaction of message frames and reference points in prosocial persuasive appeals [0.03%]
Peggy Sue Loroz Peggy Sue Loroz
Psychology & marketing. 2007;24(11):1001-1023. DOI:10.1002/mar.20193 2007