A shopping orientation segmentation of French consumers: Implications for catalog marketing [0.03%]
法国消费者的购物取向细分：对目录营销的启示
Kenneth C. Gehrt; Soyeon Shim
Kenneth C. Gehrt; Soyeon Shim
Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters [0.03%]
直接营销与个人层面消费者信息的使用：确定“隐私”问题在何时何地至关重要
Glen J. Nowak; Joseph Phelps
Glen J. Nowak; Joseph Phelps
The use of need-based segmentation for developing segment-specific direct marketing strategies [0.03%]
基于需求的细分用于制定针对不同细分市场的直接营销策略
James W. Peltier; John A. Schribrowsky
James W. Peltier; John A. Schribrowsky
Don’t keep your Internet customers waiting too long at the (virtual) front door [0.03%]
别让您的互联网客户在（虚拟）门口久等。
Bruce D. Weinberg
Bruce D. Weinberg
Nancy J. Church
Nancy J. Church
Article not available electronically: Alloy.com: Marketing to Generation Y, Gil McWilliam, John Deighton [0.03%]
文章无法电子获取：Alloy.com：面向Y世代的营销，吉尔·麦克威廉姆斯、约翰·迪顿
Gil McWilliam; John Deighton
Gil McWilliam; John Deighton
Information overload, decreasing marginal responsiveness, and the estimation of nonmonotonic relationships in direct marketing [0.03%]
信息过载、边际反应递减以及直接营销中非单调关系的估计
Yoav Ganzach; Pinchas Ben-or
Yoav Ganzach; Pinchas Ben-or
Winning in smart markets [0.03%]
在智慧市场中取胜
Rashi Glazer
Rashi Glazer
Don E. Schultz
Don E. Schultz