Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：7.8/Q1

共收录本刊相关文章索引870条

Price discrimination in third class postal rates in the database marketing industry: The single-user case [0.03%] 数据库营销行业中三等邮政资费的价格歧视：单用户案例

Nissan Levin; Jacob Zahavi Nissan Levin; Jacob Zahavi

Journal of interactive marketing. 1997;11(2):36-45. DOI:10.1002/(sici)1522-7138(199721)11:23.0.co;2-z 1997

Some observations on case studies in Journal of Interactive Marketing [0.03%] 关于《互动营销期刊》中案例研究的一些观察

Rashi Glazer Rashi Glazer

Journal of interactive marketing. 1999;13(2):2-3. DOI:10.1002/(sici)1520-6653(199921)13:23.0.co;2-l 1999

Learning and using electronic information products and services: A field study [0.03%] 学习与使用电子信息产品和服务：一项实地研究

Vikas Mittal; Mohanbir S. Sawhney Vikas Mittal; Mohanbir S. Sawhney

Journal of interactive marketing. 2001;15(1):2-12. DOI:10.1002/1520-6653(200124)15:13.0.co;2-8 2001

Beyond market orientation: A conceptualization of market evolution [0.03%] 超越市场导向：一种关于市场演化的概念化框架

Pierre Berthon; Morris B. Holbrook; James M. Hulbert Pierre Berthon; Morris B. Holbrook; James M. Hulbert

Journal of interactive marketing. 2000;14(3):50-66. DOI:10.1002/1520-6653(200022)14:33.0.co;2-l 2000

From the editors [0.03%] 编者按

John Deighton; Rashi Glazer John Deighton; Rashi Glazer

Journal of interactive marketing. 1997;11(3):5-7. DOI:10.1002/(sici)1522-7138(199722)11:33.0.co;2-u 1997

The original WWW: Web lessons from the early days of radio [0.03%] 最初的万维网：来自无线电早期的网络课程

Ward Hanson Ward Hanson

Journal of interactive marketing. 1998;12(3):46-56. DOI:10.1002/(sici)1520-6653(199822)12:33.0.co;2-i 1998

The Webmarketer experiment: A rude awakening [0.03%] 网络营销人员的实验：一次残酷的觉醒

Barry E. Langford Barry E. Langford

Journal of interactive marketing. 2000;14(1):40-48. DOI:10.1002/(sici)1520-6653(200024)14:13.0.co;2-i 2000

Robert E. Stanford; Warren S. Martin; George C. Myers Robert E. Stanford; Warren S. Martin; George C. Myers

Journal of interactive marketing. 1996;10(4):8-18. DOI:10.1002/(sici)1522-7138(199623)10:43.0.co;2-u 1996

Organizing for interactivity [0.03%] 为互动性而组织

George S. Day George S. Day

Journal of interactive marketing. 1998;12(1):47-53. DOI:10.1002/(sici)1520-6653(199824)12:13.0.co;2-b 1998

An exploratory study of bingo card use in consumer magazines [0.03%] 消费者杂志中宾果卡使用的探索性研究

David C. Carlson; Karen A. Loveland David C. Carlson; Karen A. Loveland

Journal of interactive marketing. 1996;10(3):61-68. DOI:10.1002/(sici)1522-7138(199622)10:33.0.co;2-w 1996