Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

Direct mail marketing in higher education [0.03%] 高等教育中的直邮营销

Helen M. Burdenski; William L. Shanklin Helen M. Burdenski; William L. Shanklin

Journal of interactive marketing. 1987;1(2):39-44. DOI:10.1002/dir.4000010207 1987

Setting the direct marketing research agenda for academia [0.03%] 为学术界设定直接营销研究议程

Bruce D. Buskirk; Jonathan D. Hibbard Bruce D. Buskirk; Jonathan D. Hibbard

Journal of interactive marketing. 1987;1(4):5-11. DOI:10.1002/dir.4000010404 1987

Direct response advertising: Forecasting responses over time [0.03%] 直接响应广告：预测随时间变化的响应情况

Connie L. Bauer Connie L. Bauer

Journal of interactive marketing. 1987;1(4):38-50. DOI:10.1002/dir.4000010407 1987

From the foundation: A fertile field for academic research [0.03%] 从基础出发：学术研究的沃土

John D. Yeck John D. Yeck

Journal of interactive marketing. 1987;1(4):1-2. DOI:10.1002/dir.4000010402 1987

From the editor [0.03%] 编者按

Don E. Schultz Don E. Schultz

Journal of interactive marketing. 1987;1(1):5-6. DOI:10.1002/dir.4000010103 1987

Acknowledgements [0.03%] 致谢

Nancy Poore Nancy Poore

Journal of interactive marketing. 1987;1(1):6-6. DOI:10.1002/dir.4000010104 1987

Editorial review board [0.03%] 编辑评审委员会

Journal of interactive marketing. 1987;1(1):0-0. DOI:10.1002/dir.4000010101 1987

Communicating experience: Deriving theory from direct marketing practice [0.03%] 经验交流：从直邮营销实践中提炼理论

Nancy Lambert Nancy Lambert

Journal of interactive marketing. 1987;1(1):23-29. DOI:10.1002/dir.4000010107 1987

Direct marketing in the quest for competitive advantage: Marketing strategy perspectives [0.03%] 在追求竞争优势过程中的直接营销：营销战略视角

F. Robert Dwyer F. Robert Dwyer

Journal of interactive marketing. 1987;1(1):15-22. DOI:10.1002/dir.4000010106 1987

Research on consumer behavior in direct marketing: A review and assessment [0.03%] 直接营销中消费者行为的研究：综述与评估

Benjamin Sackmary Benjamin Sackmary

Journal of interactive marketing. 1987;1(1):30-37. DOI:10.1002/dir.4000010108 1987