Journal of interactive marketing文章索引

期刊名：Journal of interactive marketing

缩写：

ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

共收录本刊相关文章索引870条

The process of developing and assessing a collegiate direct marketing course [0.03%] 高校直销营销课程的开发与评估过程

Elaine Sherman Elaine Sherman

Journal of interactive marketing. 1987;1(2):45-53. DOI:10.1002/dir.4000010208 1987

From the editor: Understanding academic research [0.03%] 编者的话：理解学术研究

Don E. Schultz Don E. Schultz

Journal of interactive marketing. 1987;1(4):3-4. DOI:10.1002/dir.4000010403 1987

Using direct mail to bridge “knowledge gaps” in communication about health [0.03%] 利用直邮弥合健康沟通中的“知识鸿沟”

John R. Finnegan Jr.; Barbara Loken; Beth Howard-Pitney John R. Finnegan Jr.; Barbara Loken; Beth Howard-Pitney

Journal of interactive marketing. 1987;1(3):26-39. DOI:10.1002/dir.4000010306 1987

Why recipients of direct mail do and don’t respond: An exploratory study [0.03%] 直邮受众为何会回应与不会回应：一项探索性研究

James S. Gould James S. Gould

Journal of interactive marketing. 1987;1(3):47-56. DOI:10.1002/dir.4000010308 1987

Some consumer product marketing dilemmas: A direct marketing perspective [0.03%] 一些消费品营销困境：一种直销视角

James R. Rosenfield James R. Rosenfield

Journal of interactive marketing. 1987;1(3):5-15. DOI:10.1002/dir.4000010304 1987

Editorial review board [0.03%] 编辑评审委员会

Journal of interactive marketing. 1987;1(4):0-0. DOI:10.1002/dir.4000010401 1987

The application of an effective inquiry handling system for business-to-business marketing [0.03%] 面向企业对企业营销的有效调查处理系统的应用

Robert H. Hutchings Robert H. Hutchings

Journal of interactive marketing. 1987;1(2):22-31. DOI:10.1002/dir.4000010205 1987

In-home shopping: A critical review and research agenda [0.03%] 居家购物：一项关键性综述与研究议程

Denny E. McCorkle; John M. Planchon; William L. James Denny E. McCorkle; John M. Planchon; William L. James

Journal of interactive marketing. 1987;1(2):5-21. DOI:10.1002/dir.4000010204 1987

Consumer adoption of videotex services [0.03%] 消费者对可视图文服务的采用情况

Pradeep K. Korgaonkar; George P. Moschis Pradeep K. Korgaonkar; George P. Moschis

Journal of interactive marketing. 1987;1(4):63-71. DOI:10.1002/dir.4000010409 1987

Norman T. Bruvold; Jeffrey D. Camm; F. Robert Dwyer; James R. Evans Norman T. Bruvold; Jeffrey D. Camm; F. Robert Dwyer; James R. Evans

Journal of interactive marketing. 1987;1(4):51-62. DOI:10.1002/dir.4000010408 1987