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期刊名：Journal of interactive marketing

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ISSN：1094-9968

e-ISSN：1520-6653

IF/分区：6.4/Q1

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共收录本刊相关文章索引870条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Direct marketing thai style [0.03%] 泰式直销
Merry Bateman Merry Bateman
Journal of interactive marketing. 1987;1(3):57-60. DOI:10.1002/dir.4000010309 1987
From the editor: On building a bridge [0.03%] 编者按：关于搭建桥梁
Don E. Schultz Don E. Schultz
Journal of interactive marketing. 1987;1(3):3-4. DOI:10.1002/dir.4000010303 1987
Al Eicoff, ,Eicoff on broadcast direct marketing (1987) NTC Business Books,Lincolnwood, IL Publication date: July 15, 4255, W. Touhy Avenue, 60646-1975, 256 pp., $29.95. [0.03%] 阿尔·艾科夫，《艾科夫论广播直销》（1987年），NTC商业图书，林肯伍德，伊利诺伊州；出版日期：1987年7月15日；地址：西托希大道60646-1975号，256页，售价29.95美元。
Richard Tino Richard Tino
Journal of interactive marketing. 1987;1(2):63-63. DOI:10.1002/dir.4000010212 1987
Teaching and training in direct marketing [0.03%] 直销的教学与培训
Juliet Williams Juliet Williams
Journal of interactive marketing. 1987;1(2):54-58. DOI:10.1002/dir.4000010209 1987
Marketing Warfare by Al Ries and Jack Trout McGraw-Hill Book Company 216 pp., $17.95 [0.03%] 《营销战争》 阿尔·里斯与杰克·特劳特 莫里森-希尔图书公司 216页，17.95美元
Richard Tino Richard Tino
Journal of interactive marketing. 1987;1(3):62-62. DOI:10.1002/dir.4000010311 1987
Increasing compliance through the use of the legitimization of small donations technique and the follow-up procedures of phone reminder and gift incentive [0.03%] 通过运用小额捐赠合法化技巧以及电话提醒和礼品激励的后续跟进程序，提高合规性。
Gail Tom; John Powell; Norman Borin Gail Tom; John Powell; Norman Borin
Journal of interactive marketing. 1987;1(3):40-46. DOI:10.1002/dir.4000010307 1987
Toward “marketing” the image of direct mail marketing among promotional managers of financial institutions: An exploratory study [0.03%] 面向金融机构促销经理开展直邮营销形象“营销”研究：一项探索性研究
Kathy L. Pettit Kathy L. Pettit
Journal of interactive marketing. 1987;1(3):16-25. DOI:10.1002/dir.4000010305 1987
Letters [0.03%] 信件
Journal of interactive marketing. 1987;1(2):59-61. DOI:10.1002/dir.4000010210 1987
A new theory of direct market testing: Or why your rollout results do not match your test results [0.03%] 一种全新的直接市场测试理论：或为何你的推广效果与测试结果不符
Greg M. Allenby; Robert C. Blattberg Greg M. Allenby; Robert C. Blattberg
Journal of interactive marketing. 1987;1(4):24-37. DOI:10.1002/dir.4000010406 1987
From the foundation: Education and industry are allied through mutual support [0.03%] 从基础出发：教育与产业通过相互支持实现联手。
Richard L. Montesi Richard L. Montesi
Journal of interactive marketing. 1987;1(3):1-2. DOI:10.1002/dir.4000010302 1987