Direct mail solicitations by professional and nonprofessional services: Effects of promotional offers on perceptions of quality [0.03%]
专业与非专业服务的直邮营销:促销优惠对质量感知的影响
Meryl Gardner; Jennifer Kaplan; Carl Parisi; Robert Stern; Felicia Weinstein
Meryl Gardner; Jennifer Kaplan; Carl Parisi; Robert Stern; Felicia Weinstein
E. Lincoln James; Isabella C.M. Cunningham
E. Lincoln James; Isabella C.M. Cunningham