Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough [0.03%]
当代服务营销实践中的细分与客户洞察：为何仅对客户进行分组已不再足够
Bailey, Christine; Baines, Paul R.; Wilson et al.
Bailey et al.
Anselmsson, Johan; Johansson, Ulf
Anselmsson
Charting the organisational knowledge-creation process: An innovation-process perspective [0.03%]
绘制组织知识创造过程：一种创新过程视角
Akbar, Hammad; Tzokas, Nikolaos
Akbar
Harrigan, Paul; Ramsey, Elaine; Ibbotson et al.
Harrigan et al.
The External Contingency and Internal Characteristic of Relationship Marketing [0.03%]
关系营销的外部偶发性与内部特性
Chien, Charles S.; Moutinho, Luiz
Chien
Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality [0.03%]
英国零售银行业中的内部营销：是口号还是现实？
Papasolomou-Doukakis, Ioanna
Papasolomou-Doukakis
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective [0.03%]
消费者人口统计、民族中心主义、文化价值观以及对全球消费文化的适应：一种零售视角
Carpenter, Jason M.; Moore, Marguerite; Alexander et al.
Carpenter et al.