Achieving effective academic/practitioner knowledge exchange in marketing [0.03%]
实现营销领域有效的学术与实践知识交流
Hughes, Tim; Tapp, Alan; Hughes et al.
Hughes et al.
Implementation rules to bridge the theory/practice divide in market segmentation [0.03%]
弥合市场细分领域理论与实践鸿沟的实施规则
Dibb, Sally; Simkin, Lyndon
Dibb
Hart, Susan
Hart
Book reviews [0.03%]
书评
Baker, M. J.; Tonks, David; Balabanis et al.
Baker et al.
Lawther, Steven; Hastings, Gerard B.; Lowry et al.
Lawther et al.
Denegri-Knott, Janice; Molesworth, Mike
Denegri-Knott