Journal of Marketing Management. 2009;25(3-4):375-396. doi: 10.1362/026725709X429809 Q23.02025
Implementation rules to bridge the theory/practice divide in market segmentation
弥合市场细分领域理论与实践鸿沟的实施规则
DOI: 10.1362/026725709X429809
摘要 查看摘要
Journal of Marketing Management. 2009;25(3-4):375-396. doi: 10.1362/026725709X429809 Q23.02025
DOI: 10.1362/026725709X429809
摘要 查看摘要