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Journal of Marketing Management. 2009;25(3-4):375-396. doi: 10.1362/026725709X429809 Q23.02025

Implementation rules to bridge the theory/practice divide in market segmentation

弥合市场细分领域理论与实践鸿沟的实施规则

Dibb, Sally; Simkin, Lyndon

DOI: 10.1362/026725709X429809

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Copyright © Journal of Marketing Management. 中文内容为AI机器翻译,仅供参考!

期刊名:Journal of marketing management

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ISSN:0267-257X

e-ISSN:1472-1376

IF/分区:3.0/Q2

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Implementation rules to bridge the theory/practice divide in market segmentation