Promoting dairy products through the web: The case of Pecorino Siciliano PDO during the COVID-19 pandemic [0.03%]
新冠肺炎疫情期间利用网络推广 pecorino siciliano d.o.p. 特级PDO西西里羊乳干酪的例子
Valeria Borsellino,Nicola Pecoraro,Emanuele Schimmenti
Valeria Borsellino
This study analyses the digital marketing tools that companies producing Pecorino Siciliano with a protected designation of origin (PDO) are implementing on the web through their corporate website and their brand page on Facebook. It aims t...