Influence of biological, experiential and psychological factors in wine preference segmentation [0.03%]
生物学、体验性和心理性因素对葡萄酒偏好的影响及市场细分探究
Gary J Pickering,John E Hayes
Gary J Pickering
Background and aims: We sought to determine the influence of selected biological, experiential and psychological variables on self-reported liking and consumption of wine in a sample of 329 Ontario wine consumers. ...