Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign [0.03%]
运用理论设计传播活动评估——以美国全国青少年禁毒媒体运动为例
Robert C Hornik,Itzhak Yanovitzky
Robert C Hornik
We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of ca...
Dialectic of control and emancipation in organizing for social change: a multitheoretic study of the Grameen Bank in Bangladesh [0.03%]
一种解放与控制的辩证法：来自孟加拉乡村银行的一个多元理论研究
M J Papa,M A Auwal,A Singhal
M J Papa