Do People Prefer to Pass Along Good or Bad News? Valence and Relevance of News as Predictors of Transmission Propensity [0.03%]
人们喜欢传播好消息还是坏消息？消息的正负极性和相关性对人们的传播倾向的影响
C Heath
C Heath
Anecdotal evidence seems to indicate that exaggeratedly bad news may propagate in the marketplace of ideas. Three studies investigate whether people prefer to pass along pieces of bad news or good news that are equated for "surprisingness."...