Validating Cross-Modal Measures for Comparative Research: Message Veracity, Novelty, and Memorability [0.03%]
跨模式测量的验证：消息真实性、新颖性和记忆点的比较研究
Jakob D Jensen,Melinda M Krakow,Katheryn R Christy et al.
Jakob D Jensen et al.
Marketing researchers are interested in the relative persuasiveness of different message modes, such as narratives and arguments. A desire to explicate and compare underlying mechanisms is central to this research, yet progress is hindered ...
Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism [0.03%]
新冠疫情使我们变得更加物质主义倾向了吗？新冠疫情影响下人们对于物质主义价值观的认同度变化分析
Olaya Moldes,Denitsa Dineva,Lisbeth Ku
Olaya Moldes
The COVID-19 pandemic has led to an increase in the factors that typically facilitate the endorsement of materialistic values (e.g., higher media consumption, stress and anxiety, loneliness, death anxiety, and lower moods). In this paper, w...
COVID-19 vaccines and anti-consumption: Understanding anti-vaxxers hesitancy [0.03%]
新冠疫情下的反疫苗行为：理解潜在的反疫苗犹豫不决现象
Damien Chaney,Michael Sw Lee
Damien Chaney
Anti-vaccination sentiment and vaccine hesitancy are on the rise. This is unfortunate given the world's coronavirus disease 2019 (COVID-19) pandemic response plan relies on a global vaccination program the likes of which has never been atte...
Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health [0.03%]
集体主义促进预防行为以遏制COVID-19的传播——公共卫生中社会营销的意义
Hyewon Cho,Yafei Guo,Carlos Torelli
Hyewon Cho
Apart from personal- and societal-level factors, we propose that collectivism also plays a role in the spread of COVID-19. Results from six studies using both secondary datasets and laboratory experiments conducted in two different countrie...
Exploring customers' responses to online service failure and recovery strategies during Covid-19 pandemic: An actor-network theory perspective [0.03%]
探索COVID-19大流行期间客户对在线服务失败和恢复策略的反应：行动者网络理论视角
Wilson Ozuem,Silvia Ranfagni,Michelle Willis et al.
Wilson Ozuem et al.
While the debate on online service failure and recovery strategies has been given considerable attention in the marketing and information systems literature, the evolving Covid-19 pandemic has brought about new challenges both theoretically...
The closer I am, the safer I feel: The "distance proximity effect" of COVID-19 pandemic on individuals' risk assessment and irrational consumption [0.03%]
我越靠近，我感觉越安全：“距离接近效应”对个人风险评估和非理性消费的影响分析——基于新冠疫情的调查研究
Shaobo Kevin Li,Zhe Zhang,Yue Liu et al.
Shaobo Kevin Li et al.
The unprecedented crisis of COVID-19 posed severe negative consequences for consumers, marketers, and society at large. By investigating the effect of individuals' distance from the COVID-19 epicenter (i.e., the geographical area in which C...
The impact of COVID-19 on consumer evaluation of authentic advertising messages [0.03%]
COVID-19对消费者评估真实广告信息的影响
Jooyoung Park,Jungkeun Kim,Daniel C Lee et al.
Jooyoung Park et al.
This study investigates the relationship between the COVID-19 threat and consumer evaluation of a product with authenticity appeals in advertisements. We propose that threatening situations like COVID-19 motivate consumers to lower their un...
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines [0.03%]
人与聊天机器人：理解情感在疫苗健康营销传播中的作用
Wan-Hsiu Sunny Tsai,Di Lun,Nicholas Carcioppolo et al.
Wan-Hsiu Sunny Tsai et al.
Based on the theoretical framework of agency effect, this study examined the role of affect in influencing the effects of chatbot versus human brand representatives in the context of health marketing communication about HPV vaccines. We con...
Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption [0.03%]
英雄对于应对死亡威胁的益处：通过提供个人力量感知和减少不健康的补偿性消费来实现
Aulona Ulqinaku,Gülen Sarial-Abi,Elaine L Kinsella
Aulona Ulqinaku
Mortality threats are among the strongest psychological threats that an individual can encounter. Previous research shows that mortality threats lead people to engage in unhealthy compensatory consumption (i.e., overeating), as a maladaptiv...
Take me on a ride: The role of environmentalist identity for carpooling [0.03%]
兼善天下，从我做起：环保身份认同与拼车出行之间的关系探究
Barbara Hartl,Bernadette Kamleitner,Sandra Holub
Barbara Hartl
Sharing does not need to involve corporate providers but can also happen on a peer-to-peer (P2P) basis. P2P sharing platforms who match private providers and users are thus dealing with two different customer segments. An example of this is...