Eye-Tracking Evidence that Happy Faces Impair Verbal Message Comprehension: The Case of Health Warnings in Direct-to-Consumer Pharmaceutical Television Commercials [0.03%]
快乐面孔损害言语信息理解的眼动证据——面向消费者的直接电视药品广告中的健康警告案例研究
Cristel Antonia Russell,John L Swasy,Dale Wesley Russell et al.
Cristel Antonia Russell et al.
Risk warning or disclosure information in advertising is only effective in correcting consumers' judgments if enough cognitive capacity is available to process that information. Hence, comprehension of verbal warnings in TV commercials may ...