Lara Stocchi,Naser Pourazad,Nina Michaelidou et al.
Lara Stocchi et al.
We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of com...
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures [0.03%]
感知到的经济约束和规范性影响：跨文化下的任意消费决定
Malika Malika,Durairaj Maheswaran,Shailendra Pratap Jain
Malika Malika
Five studies examine how perceived financial constraints and abundance determine when consumers will engage in solitary or social purchases. When financially constrained, consumers prefer solitary (vs. social) purchases. We also identify se...
Salient knowledge that others are also evaluating reduces judgment extremity [0.03%]
知道自己也在被他人评价会降低判断的极端性
Claire I Tsai,Min Zhao,Dilip Soman
Claire I Tsai
As companies increasingly conduct marketing research online (e.g., through social networking sites or their brand community platforms), the knowledge that others are also filling out the same surveys becomes increasingly salient to responde...
Designing satisfying service encounters: website versus store touchpoints [0.03%]
令人满意的服遇设计：网站与实体店触点的比较
Ruth N Bolton,Anders Gustafsson,Crina O Tarasi et al.
Ruth N Bolton et al.
This study investigated how touchpoints moderate the antecedents of customer satisfaction with service encounters by comparing online and in-store encounters. Construal level theory was used within the Touchpoint, Context, Qualities (TCQ) F...
The future of buyer-seller interactions: a conceptual framework and research agenda [0.03%]
买方和卖方互动的未来：一个概念框架和研究议程
Michael Ahearne,Yashar Atefi,Son K Lam et al.
Michael Ahearne et al.
The revolution in information availability and the advances in novel interaction technologies have ushered in two major shifts that call into question the traditional assumptions of buyer-seller interactions. First, buyer-seller information...
Courtney Szocs,Sara Williamson,Adam Mills
Courtney Szocs
Across varying marketplace contexts (e.g., grocery stores, restaurants, e-commerce) managers display products with and without packaging, seemingly arbitrarily. Does displaying a product packaged as opposed to unpackaged influence consumers...
Ko de Ruyter,Debbie Isobel Keeling,Kirk Plangger et al.
Ko de Ruyter et al.
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products [0.03%]
广告、激励与溢价销售：广告如何区别性地调节顾客和零售商定价激励对消费者偏好高端产品的影响
Chadwick J Miller,Daniel C Brannon,Jim Salas et al.
Chadwick J Miller et al.
Many durable goods firms use price promotion strategies and advertising simultaneously to impact consumer preferences among vertically differentiated product offerings. In this research, we use a large secondary dataset of automotive purcha...
Gopal Das,Shailendra Pratap Jain,Durairaj Maheswaran et al.
Gopal Das et al.
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in th...
Son K Lam,Michel van der Borgh
Son K Lam
Prior research on salesperson judgment and decision making (JDM) has been fragmented. After identifying how salespeople uniquely differ from other decision makers and unpacking how various personal selling issues can benefit from research i...