Ali Reza Keshavarz,Dominique Rouzies,Francis Kramarz et al.
Ali Reza Keshavarz et al.
Sales employees can build their careers across industries, firms, and occupations. Yet it is unclear how their sales career paths affect their compensation. To assess the value of their experience, we examine the paychecks drawn by nearly 2...
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising [0.03%]
特许经营结构变化与股东价值：来自门店回购和重新特许经营的证据
Anna Sadovnikova,Manish Kacker,Saurabh Mishra
Anna Sadovnikova
Drawing on agency theory and transaction cost analysis, this study investigates the impact of refranchising and buybacks of downstream retail units by franchising firms on shareholder value (i.e., stock returns). It further evaluates the co...
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps [0.03%]
稀缺在营销中的作用：跨5P模型识别研究机会
Caroline Roux,Kelly Goldsmith,Christopher Cannon
Caroline Roux
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation [0.03%]
稀缺会增加还是减少捐赠行为？针对资源特定的稀缺性和个人人与物取向的调查研究
Malika Malika,Tanuka Ghoshal,Pragya Mathur et al.
Malika Malika et al.
Extant research remains equivocal with respect to whether scarcity increases or decreases charitable behaviors. This research suggests a reconciliation by considering a donor's resource-specific scarcity, and their person-thing orientation ...
Lez Trujillo-Torres,Eda Anlamlier,Laetitia Mimoun et al.
Lez Trujillo-Torres et al.
Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers' extended value-chain roles, interconnected experiences, and instrumental socia...
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis [0.03%]
参与平台上的参与举措的有效性：一项元分析研究
Markus Blut,Viktorija Kulikovskaja,Marco Hubert et al.
Markus Blut et al.
As part of their customer engagement (CE) marketing, firms use different platforms to interact with customers, in ways that go beyond purchases. Task-based CE strategies call for customers' participation in structured, often incentivized ta...
Weathering the crash: Do customer-company relationships pay off during economic crises? [0.03%]
应对危机：客户关系能给公司带来回报吗？
Forrest V Morgeson rd,Udit Sharma,Xiaoxu Wu Schultz et al.
Forrest V Morgeson rd et al.
Do stronger relationships with customers (customer-company relationships [CCR]) help firms better weather economic crises? To answer this question, we examine firm performance during the stock market crashes associated with the two most sev...
Uzma Khan,Alexander DePaoli
Uzma Khan
An important managerial challenge is understanding consumers' reactions to stockouts of a desired product-will they stay brand loyal or switch to competing brands? We posit that consumers are more likely to prefer substitutes from the same ...
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing [0.03%]
从个人消费者角度探究分享经济的破坏性：消费者反思性如何推动消费者重新参与分享经济活动中去
Stella Yiyan Li,Antje R H Graul,John Jianjun Zhu
Stella Yiyan Li
The sharing economy represents an emerging technology-enabled socioeconomic system. Given its disruptive nature, the sharing economy not only challenges traditional marketing theories but also alters consumer norms and beliefs related to co...
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences [0.03%]
人工智能与机器人在零售和服务业的未来：消费者机器人体验的研究领域初探
Stephanie M Noble,Martin Mende
Stephanie M Noble