Linda D Hollebeek,V Kumar,Rajendra K Srivastava et al.
Linda D Hollebeek et al.
Though the customer journey (CJ) is gaining traction, its limited customer focus overlooks the dynamics characterizing other stakeholders' (e.g., employees'/suppliers') journeys, thus calling for an extension to the stakeholder journey (SJ)...
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying [0.03%]
有关新型冠状病毒健康信念模型的延伸研究：理解基于媒体的过程导致的社会隔离和恐慌性购买行为的心理机制
Marie Louise Radanielina Hita,Yany Grégoire,Bruno Lussier et al.
Marie Louise Radanielina Hita et al.
Building on the health belief model (HBM), this research tests, over six months, how the exposure to COVID-related information in the media affects fear, which in turn conditions beliefs about the severity of the virus, susceptibility of ge...
The value relevance of digital marketing capabilities to firm performance [0.03%]
数字营销能力的财务报告价值及相关性研究——基于中国A股市场的经验证据
Christian Homburg,Dominik M Wielgos
Christian Homburg
Digital transformation of the marketing organization forces firms to develop new digital marketing capabilities (DMCs) to remain competitive. However, despite considerable academic and managerial interest, the value relevance of DMCs beyond...
Robots do not judge: service robots can alleviate embarrassment in service encounters [0.03%]
机器人不会判断：服务型机器人可以减轻服务接待过程中的尴尬感
Jana Holthöwer,Jenny van Doorn
Jana Holthöwer
Although robots are increasingly used in service provision, research cautions that consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an important boundary condition to earlier work and demonstrate ...
Augmented reality-delivered product information at the point of sale: when information controllability backfires [0.03%]
增强现实提供的销售点产品信息：信息可控性有时会弄巧成拙
Stefan Hoffmann,Tom Joerß,Robert Mai et al.
Stefan Hoffmann et al.
Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic resea...
Sara Quach,Park Thaichon,Kelly D Martin et al.
Sara Quach et al.
Driven by data proliferation, digital technologies have transformed the marketing landscape. In parallel, significant privacy concerns have shaken consumer-firm relationships, prompting changes in both regulatory interventions and people's ...
David A Schweidel,Yakov Bart,J Jeffrey Inman et al.
David A Schweidel et al.
Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their ...
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand [0.03%]
零定价的适得其反效应：何时及为何零价格比低价格更难以提升消费者需求
Xiaomeng Fan,Fengyan Cindy Cai,Galen V Bodenhausen
Xiaomeng Fan
Prior literature has demonstrated the power of zero pricing to boost consumer demand, but the current research shows a novel "boomerang effect": a zero (vs. low, nonzero) price can lower demand when the offer comes with high incidental cost...
Prithwiraj Mukherjee,Souvik Dutta,Arnaud De Bruyn
Prithwiraj Mukherjee
Although clickbait is a ubiquitous tactic in digital media, we challenge the popular belief that clickbait systematically leads to enhanced sharing of online content on social media. Using the Persuasion Knowledge Model, we predict that cli...
Shareholder wealth implications of software firms' transition to cloud computing: a marketing perspective [0.03%]
软件公司转型云端计算的股东财富影响：市场营销视角
Mehdi Nezami,Kapil R Tuli,Shantanu Dutta
Mehdi Nezami
Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, l...