Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms [0.03%]
时间还是金钱：短缺的信号如何差别性地影响人们对服务类公司的购买决定
Malika Malika,Durairaj Maheswaran
Malika Malika
Our research uniquely shows that scarcity cues, when effectively managed by the service firms, can lead to favorable purchase decisions. We investigate how service firms that are scarce on time resource (busy) vs. money resource (poor) are ...
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations [0.03%]
数字营销中非面部emoji的影响、作用条件及策略建议
Davide Christian Orazi,Bhoomija Ranjan,Yimin Cheng
Davide Christian Orazi
Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored. In a large-scale longitudinal st...
How attributions of coproduction motives shape customer relationships over time [0.03%]
共乘动机的归因如何随时间塑造顾客关系
Pascal Güntürkün,Till Haumann,Laura Marie Edinger-Schons et al.
Pascal Güntürkün et al.
Despite the proliferation of coproduction concepts in various B2C contexts, knowledge on how coproduction shapes customer relationships is still surprisingly limited, as prior studies find mixed results and are bound to a short-term perspec...
From tablet to table: How augmented reality influences food desirability [0.03%]
从平板电脑到餐桌：增强现实如何影响食物的吸引力
William Fritz,Rhonda Hadi,Andrew Stephen
William Fritz
Augmented reality (AR) technology has generated enormous industry investment and buzz, with the food and beverage sector quickly embracing this technology in an effort to enhance the customer experience. However, academic research has only ...
Leigh McAlister,Frank Germann,Natalie Chisam et al.
Leigh McAlister et al.
A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation-that is, developing a taxonomy. Yet no method-transparent taxonomy of marketing organization types has been established, creatin...
Matthew M Mars,Hope Jensen Schau,Tyler E Thorp
Matthew M Mars
We identify value narratives as stories that promote certain product or service attributes as benefits within the marketplace. We show how value narratives reflect benefit attributes that align with alternative versus mainstream market sett...
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices [0.03%]
实践共进化：合作嵌入零售业的人工智能技术
Francesca Bonetti,Matteo Montecchi,Kirk Plangger et al.
Francesca Bonetti et al.
Many retailers invest in artificial intelligence (AI) to improve operational efficiency or enhance customer experience. However, AI often disrupts employees' ways of working causing them to resist change, thus threatening the successful emb...
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years [0.03%]
品牌个性对基于顾客的品牌资产的影响是如何随着时间变化的？一项长达18年的实证研究证据
Jonathan Luffarelli,Sebastiano A Delre,Polina Landgraf
Jonathan Luffarelli
Using a panel data set (n = 49,626), this research tests opposing hypotheses about the influence of brand personality dimensions (BPDs) on customer-based brand equity (CBBE) and the evolution of this influence over an 18-year period. The re...
The effect of disease anthropomorphism on compliance with health recommendations [0.03%]
疾病人格化对遵从健康建议的影响
Lili Wang,Maferima Touré-Tillery,Ann L McGill
Lili Wang
The present article examines how disease anthropomorphism affects compliance with recommendations for preventing the disease. We find that consumers are more likely to comply with health recommendations when the disease is described in anth...
A R Shaheen Hosany,Rebecca W Hamilton
A R Shaheen Hosany
Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how ...