The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking [0.03%]
最后的辉煌效应：时期性时间节点标志增加乐观情绪和金融冒险行为
Avni M Shah,Xinlong Li
Avni M Shah
Understanding what drives risk-taking is fundamental for the study of choice under uncertainty. One widely discussed question is when and why people engage in risk-taking. Prior work finds evidence for an ending effect, where risk-taking in...
Retributive Philanthropy [0.03%]
报复性慈善
Ethan Milne,Kirk Kristofferson,Miranda R Goode
Ethan Milne
Prosocial behavior research has historically considered altruistic or self-interested motives as the primary drivers for charitable giving. Recently, however, there have been many high-profile cases wherein consumers use their donations to ...
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category [0.03%]
从街头服饰到高级时装：非精英生产商如何利用混搭进入精英行列
Pierre-Yann Dolbec
Pierre-Yann Dolbec
Gaining access to elite categories is challenging for nonelite producers. This longitudinal analysis of the evolution of the fashion market explains how some nonelite streetwear producers gained access to the elite high fashion category by ...
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness [0.03%]
理解并消除费用预测偏差：可得性、典型性和偏斜度的作用
Ray Charles Chuck Howard,David J Hardisty,Abigail B Sussman et al.
Ray Charles Chuck Howard et al.
Consumers display an expense prediction bias in which they underpredict their future spending. The authors propose this bias occurs in large part because (1) consumers base their predictions on typical expenses that come to mind easily duri...
Bas Donkers,Benedict G C Dellaert,Rory M Waisman et al.
Bas Donkers et al.
This research examines the impact of defaults on product choice in sequential-decision settings. Whereas prior research has shown that a default can affect what consumers purchase by promoting choice of the preselected option, the influence...
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools [0.03%]
既有组织如何结合不同逻辑重新配置资源以适应市场化——以巴西宗教学校为例
Pierre-Yann Dolbec,Rodrigo B Castilhos,Marcelo J Fonseca et al.
Pierre-Yann Dolbec et al.
Marketization-the entry of the market logic into a field originally insulated from it-is a transformative force that has reshaped many fields, including education, health care, the arts, and religion. Marketization brings a unique set of ch...
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal [0.03%]
补齐缺口效应：联合评估促使捐赠者帮助那些距离目标更远的慈善机构
Rishad Habib,David J Hardisty,Katherine White et al.
Rishad Habib et al.
Charitable donations can be influenced by the level of progress a cause has made toward its fundraising goal. The current work demonstrates how jointly considering more than one charitable cause along with their goal progress information sh...
Rob Waiser
Rob Waiser
Sales force incentive design often involves significant participation by sales managers in designing the compensation plans of salespeople who report to them. Although sales managers hold valuable territory-level information, they may benef...
Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt [0.03%]
掩藏那些隐藏者：预期的污名化驱动 concealment 和毁灭性的债务循环
Michael Moorhouse,Miranda Goode,June Cotte et al.
Michael Moorhouse et al.
Debt accumulation has been linked to materialism, impulsivity, shortsightedness, self-control, and lifestyle preferences. However, applying stigma theory allows novel insights into debt accumulation for middle-class individuals who access a...
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth [0.03%]
网络口碑中脏话的含义和影响：脏话的力量
Katherine C Lafreniere,Sarah G Moore,Robert J Fisher
Katherine C Lafreniere
Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear word use suggests that an offensiveness perspective may not fully capture their impact in marketing. This article adopts a linguistic perspective to develo...