Journal of marketing文章索引

期刊名：Journal of marketing

缩写：

ISSN：0022-2429

e-ISSN：1547-7185

IF/分区：10.4/Q1

共收录本刊相关文章索引9条

The changing demographics of women: trends that have great and growing significance for marketing management [0.03%] 女性人口特征的变化：对营销管理影响巨大且日益显著的趋势

W Lazer,J E Smallwood W Lazer

Journal of marketing. 1977;41(3):14-22. DOI: 1977

Broadening the concept of marketing [0.03%] 拓展营销的概念

P Kotler,S J Levy P Kotler

Journal of marketing. 1969 Jan;33(1):10-5. DOI: 1969

The marketing of social causes: the first 10 years [0.03%] 社会营销的前十年的发展历程与经验教训：1972-1982

K F Fox,P Kotler K F Fox

Journal of marketing. 1980 Fall:44:24-33. DOI: 1980

Problems and challenges in social marketing [0.03%] 社会营销的问题与挑战

P N Bloom,W D Novelli P N Bloom

Journal of marketing. 1981 Spring;45(2):79-88. DOI: 1981

Social marketing: an approach to planned social change [0.03%] 社会营销：计划中的社会变革的一种方法

P Kotler,G Zaltman P Kotler

Journal of marketing. 1971 Jul;35(3):3-12. DOI: 1971

Marketing and population problems [0.03%] 市场营销与人口问题

J U Farley,H J Leavitt J U Farley

Journal of marketing. 1971 Jul;35(3):28-33. DOI: 1971

Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap [0.03%] 非商业环境中的营销传播以及为何像推销香皂一样兜售兄弟情谊如此之难

M L Rothschild M L Rothschild

Journal of marketing. 1979 Spring:43:11-20. DOI: 1979

Health service marketing: a suggested model [0.03%] 卫生服务市场营销：一个建议的模式

G Zaltman,I Vertinsky G Zaltman

Journal of marketing. 1971 Jul;35(3):19-27. DOI: 1971

Social marketing: the family planning experience [0.03%] 社会营销：计划生育的经验

A I El-ansary,J Kramer Oe A I El-ansary

Journal of marketing. 1973 Jul;37(3):1-7. DOI: 1973