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期刊名:Journal of advertising research

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ISSN:0021-8499

e-ISSN:1740-1909

IF/分区:3.3/Q1

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共收录本刊相关文章索引3
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Morgan E Ellithorpe,Michael Hennessy,Amy Bleakley Morgan E Ellithorpe
Black-oriented media, content with predominately Black casts and/or racial themes, is marketed primarily toward Black audiences. However, how audiences perceive such targeting is unclear. To investigate this, Black and White adolescents (n=...