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Communication Teacher. 2006;20(4):93-96. doi: 10.1080/17404620601014716 Q30.62025

Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News

了解新闻资料包及其在媒体中的应用:当公关素材变身新闻时

Weisgerber, Corinne

DOI: 10.1080/17404620601014716

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期刊名:Communication teacher

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ISSN:1740-4622

e-ISSN:1740-4630

IF/分区:0.6/Q3

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Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News