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Psychology & marketing. 1995;12(4):321-347. doi: 10.1002/mar.4220120408 Q19.12025

Assimilation and contrast priming effects in the initial consumer sales call

Assistant Professor Thomas F. Stafford; Associate Professor Thomas W. Leigh; Associate Professor Leonard L. Martin

DOI: 10.1002/mar.4220120408

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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Assimilation and contrast priming effects in the initial consumer sales call