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Psychology & marketing. 1995;12(4):305-319. doi: 10.1002/mar.4220120407 Q19.12025

The effects of background music on consumers' desire to affiliate in buyer-seller interactions

Assistant Professor Laurette Dubé; John-Labatt Professor Jean-Charles Chebat; Sylvie Morin

DOI: 10.1002/mar.4220120407

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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The effects of background music on consumers' desire to affiliate in buyer-seller interactions