Psychology & marketing. 2007;24(2):143-169. doi: 10.1002/mar.20156 Q19.12025
Health-care product advertising: The influences of message framing and perceived product characteristics
DOI: 10.1002/mar.20156
摘要
Psychology & marketing. 2007;24(2):143-169. doi: 10.1002/mar.20156 Q19.12025
DOI: 10.1002/mar.20156
摘要