Psychology & marketing. 2004;21(9):739-753. doi: 10.1002/mar.20027 Q19.12025

Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure

Jae Min Jung; James J. Kellaris

DOI: 10.1002/mar.20027

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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure