Psychology & marketing. 2003;20(11):977-997. doi: 10.1002/mar.10105 Q19.12025

The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

Chan-Wook Park; Byeong-Joon Moon

DOI: 10.1002/mar.10105

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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type