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Psychology & marketing. 2003;20(10):935-954. doi: 10.1002/mar.10103 Q19.12025

The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise

Jyh-shen Chiou

DOI: 10.1002/mar.10103

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise