Psychology & marketing. 2001;18(2):191-215. doi: 10.1002/1520-6793(200102)18:2<191::aid-mar1005>3.0.co;2-c Q19.12025

Sponsorship and advertising: A comparison of consumer perceptions

DOI: 10.1002/1520-6793(200102)18:2<191::aid-mar1005>3.0.co;2-c

摘要

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