Psychology & marketing. 2001;18(2):167-190. doi: 10.1002/1520-6793(200102)18:2<167::aid-mar1004>3.0.co;2-i Q19.12025

Sponsorship and recall of sponsors

DOI: 10.1002/1520-6793(200102)18:2<167::aid-mar1004>3.0.co;2-i

摘要

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