Psychology & marketing. 2000;17(11):955-982. doi: 10.1002/1520-6793(200011)17:11<955::aid-mar3>3.0.co;2-j Q19.12025
Temptation and resistance: An integrated model of consumption impulse formation and enactment
DOI: 10.1002/1520-6793(200011)17:11<955::aid-mar3>3.0.co;2-j
摘要

