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Psychology & marketing. 1996;13(1):1-17. doi: 10.1002/(sici)1520-6793(199601)13:1<1::aid-mar1>3.0.co;2-k Q19.12025

State-trait communication apprehension dimensions and potential clients' responses to help offering ads

David B. Jones; Keith B. Murray

DOI: 10.1002/(sici)1520-6793(199601)13:1<1::aid-mar1>3.0.co;2-k

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期刊名:Psychology & marketing

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ISSN:0742-6046

e-ISSN:1520-6793

IF/分区:9.1/Q1

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State-trait communication apprehension dimensions and potential clients' responses to help offering ads