Journal of interactive marketing. 1999;13(1):25-40. doi: 10.1002/(sici)1520-6653(199924)13:1<25::aid-dir3>3.0.co;2-l Q16.42025

Customer profitability analysis: Measurement, concentration, and research directions

客户盈利能力分析：衡量、聚焦与研究方向

DOI: 10.1002/(sici)1520-6653(199924)13:1<25::aid-dir3>3.0.co;2-l

摘要

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