Journal of interactive marketing. 1998;12(2):33-48. doi: 10.1002/(sici)1520-6653(199821)12:2<33::aid-dir4>3.0.co;2-z Q16.42025
Different message-framing for different direct response marketing goals: Choice versus attitude formation
针对不同直接响应营销目标采用不同的信息框架：选择 vs. 态度形成
DOI: 10.1002/(sici)1520-6653(199821)12:2<33::aid-dir4>3.0.co;2-z
摘要
