The development of the digital economy is a strategic choice for seizing new opportunities in the latest wave of technological revolution and industrial transformation. As a critical tool for driving the digital transformation of enterprises, digital platforms play a pivotal role in this process. This study employs the evolutionary game theory of complex networks to develop a game model for the digital transformation of enterprises and utilizes the Fermi rule from sociophysics to characterize the evolution of enterprise strategies. Throughout this process, the interactive behaviors and strategic choices of enterprises embody the features of information flow and dynamic adjustment within the network. These features are crucial for elucidating the complexity and uncertainty inherent in strategic decision-making. The research findings indicate that digital platforms, through the provision of high-quality services and the implementation of effective pricing strategies, can significantly reduce the costs associated with digital transformation, thereby enhancing operational efficiency and innovation capacity. Moreover, the model reveals the competitive relationships between enterprises and their impact on transformation strategies, offering theoretical insights for policymakers. Based on these findings, the paper proposes policy recommendations such as strengthening infrastructure, implementing differentiated service strategies, and enhancing decision-making capability training, with the aim of supporting the digital transformation of enterprises across various industries and promoting sustainable development.

Keywords: complex network; digital platform; digital transformation; enterprise strategy; evolutionary game; information dynamics.