Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing [0.03%]
潜意识消费者偏好的解锁：关于神经市场营销中混合EEG方案的过去、现在和未来的调查
Fotis P Kalaganis,Kostas Georgiadis,Vangelis P Oikonomou et al.
Fotis P Kalaganis et al.
Fueled by early success stories, the neuromarketing domain advanced rapidly during the last 10 years. As exciting new techniques were being adapted from medical research to the commercial domain, many neuroscientists and marketing practitio...
Scheduling and Rescheduling Operations Using Decision Support Systems: Insights From Emotional Influences on Decision-Making [0.03%]
决策支持系统中的调度与再调度操作：情绪对决策的影响所带来的启示
Mélody Mailliez,Olga Battaïa,Raphaëlle N Roy
Mélody Mailliez
For many years, manufacturers have focused on improving their productivity. Production scheduling operations are critical for this objective. However, in modern manufacturing systems, the original schedule must be regularly updated as it ta...
European NCAP Program Developments to Address Driver Distraction, Drowsiness and Sudden Sickness [0.03%]
欧洲NCAP计划发展以应对驾驶分心、困倦和突发疾病的问题
Rikard Fredriksson,Michael G Lenné,Sjef van Montfort et al.
Rikard Fredriksson et al.
Driver distraction and drowsiness remain significant contributors to death and serious injury on our roads and are long standing issues in road safety strategies around the world. With developments in automotive technology, including driver...
Sensitivity of Physiological Measures of Acute Driver Stress: A Meta-Analytic Review [0.03%]
急性驾驶压力生理测量的敏感性：元分析回顾
Laora Kerautret,Stephanie Dabic,Jordan Navarro
Laora Kerautret
Background: The link between driving performance impairment and driver stress is well-established. Identifying and understanding driver stress is therefore of major interest in terms of safety. Although many studies have examined various ph...
Frank Krueger,Eva Wiese
Frank Krueger
Revealing Sex Differences During Upper and Lower Extremity Neuromuscular Fatigue in Older Adults Through a Neuroergonomics Approach [0.03%]
通过神经工效学方法揭示老年人上下肢神经肌肉疲劳时的性别差异
Ranjana K Mehta,Joohyun Rhee
Ranjana K Mehta
Background: Sex differences in neuromuscular fatigue is well-documented, however the underlying mechanisms remain understudied, particularly for the aging population. Objective: This study investigated sex differences in fatigability of the...
An Ontological Approach of the Cognitive and Affective Product Experience [0.03%]
认知与情感的产品体验之本体论方法探讨
David Ribeiro Tavares,Osiris Canciglieri Junior,Lia Buarque de Macedo Guimarães et al.
David Ribeiro Tavares et al.
The cognitive and affective design aims to attract consumers with products and new products that provide innovative experiences with the intense functional and "cognitive" impact such as ease of use, in addition to "affective" impact as the...
Human Cortical Serotonin 2A Receptor Occupancy by Psilocybin Measured Using [11C]MDL 100,907 Dynamic PET and a Resting-State fMRI-Based Brain Parcellation [0.03%]
使用[11C]MDL 100,907动态PET和基于静息状态fMRI的脑分割测量由Psilocybin占用的人皮层血清素2A受体
Frederick S Barrett,Yun Zhou,Theresa M Carbonaro et al.
Frederick S Barrett et al.
Psilocybin (a serotonin 2A, or 5-HT2A, receptor agonist) has shown preliminary efficacy as a treatment for mood and substance use disorders. The current report utilized positron emission tomography (PET) with the selective 5-HT2A receptor i...
Effect of Branding and Familiarity of Soy Sauces on Valence and Arousal as Determined by Facial Expressions, Physiological Measures, Emojis, and Ratings [0.03%]
面部表情、生理指标、表情符号和评分决定的 soy sauces 的品牌和熟悉程度对愉悦感和唤醒水平的影响效应
Rene A de Wijk,Shota Ushiama,Meeke J Ummels et al.
Rene A de Wijk et al.
Food experiences can be summarized along two main dimensions: valence and arousal, which can be measured explicitly with subjective ratings or implicitly with physiological and behavioral measures. Food experiences are not only driven by th...
A Willingness-to-Pay Associated Right Prefrontal Activation During a Single, Real Use of Lipsticks as Assessed Using Functional Near-Infrared Spectroscopy [0.03%]
功能性近红外光谱评估单次实际使用口红过程中关联右前额激活的愿意支付价格研究
Kazue Hirabayashi,Tatsuya Tokuda,Tomomi Nishinuma et al.
Kazue Hirabayashi et al.
Understanding consumer preferences and behavior is a major goal of consumer-oriented companies. The application of neuroscience to this goal is a promising avenue for companies. Previously, we observed a positive correlation during actual c...