Developing Respondent Based Multi-Media Measures of Exposure to Sexual Content [0.03%]
基于受访者多媒介性内容接触量的测量方法研究与发展
Amy Bleakley,Martin Fishbein,Michal Hennessy et al.
Amy Bleakley et al.
Despite the interest in the effects of the media on sexual behavior, there is no single method for assessing exposure to a particular type of media content (e.g., sex). This paper discusses the development of six sexual content exposure mea...
Media multitasking: Issues posed in measuring the effects of television sexual content exposure [0.03%]
媒体多任务处理：测量电视色情内容暴露影响的问题
Rebecca L Collins
Rebecca L Collins
Adolescents who see more sexual content on television are more likely to initiate intercourse over the subsequent year. The present study hypothesized that use of the internet while watching television would moderate this relationship. Inte...
Comparison of Research Designs for Two Controlled Trials of Mass Media Interventions [0.03%]
两项群体干预控制试验的设计比较研究
Brian S Flynn,John K Worden,Janice Yanushka Bunn
Brian S Flynn
This paper compares two controlled trials of mass media interventions, factors influencing their designs, and design lessons learned from these experiences. Mass media evaluations based on a scientific research model are motivated by gaps i...
Population-Based Assessment of Exposure to Risk Behaviors in Motion Pictures [0.03%]
基于人群的评估：电影中存在危险行为的曝光率
James D Sargent,Keilah A Worth,Michael Beach et al.
James D Sargent et al.
The aim of most population-based studies of media is to relate a specific exposure to an outcome of interest. A research program has been developed that evaluates exposure to different components of movies in an attempt of assess the associ...