Content Analysis by the Crowd: Assessing the Usability of Crowdsourcing for Coding Latent Constructs [0.03%]
crowdsourcing编码潜变量的实用性：内容分析方法及其评估
Fabienne Lind,Maria Gruber,Hajo G Boomgaarden
Fabienne Lind
Crowdsourcing platforms are commonly used for research in the humanities, social sciences and informatics, including the use of crowdworkers to annotate textual material or visuals. Utilizing two empirical studies, this article systematical...
Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes [0.03%]
测量接触机会：在评估媒体接触对吸烟结果的影响时运用外生衡量标准
Jiaying Liu,Robert Hornik
Jiaying Liu
Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have rece...
Xiaoquan Zhao,Andrew Strasser,Joseph N Cappella et al.
Xiaoquan Zhao et al.
Studies of the content of persuasive messages in which the central arguments of the message are scrutinized have traditionally relied on the technique of thought-listing to assess argument strength. Although the validity of the thought-list...
Automating Content Analysis of Open-Ended Responses: Wordscores and Affective Intonation [0.03%]
开放型答案的内容分析的自动化：Wordscores和情感音调
Young Min Baek,Joseph N Cappella,Alyssa Bindman
Young Min Baek
This study presents automated methods for predicting valence and quantifying valenced thoughts of a text. First, it examines whether Wordscores, developed by Laver, Benoit, and Garry (2003), can be adapted to reliably predict the valence of...
Measuring Exposure to Direct-to-Consumer Advertising-A Validation Study in the Context of Cancer-Related Treatment Advertising [0.03%]
面向消费者的药品广告测量系统验证性研究--以癌症治疗药物广告为例
Andy Sl Tan,Robert C Hornik
Andy Sl Tan
This research examines two recurrent conceptual issues of measuring media exposure in survey research in the context of cancer-related direct-to-consumer advertising (CR-DTCA)-the level of content specificity of survey items and the benefit...
On the Validity of the Rapid Estimate of Adult Literacy in Medicine (REALM) Scale as a Measure of Health Literacy [0.03%]
关于《医学读写能力的快速估计》量表作为健康素养衡量标准的有效性研究
Levent Dumenci,Robin K Matsuyama,Laura Kuhn et al.
Levent Dumenci et al.
Originally developed to measure the literacy level of patients, the Rapid Estimate of Adult Literacy in Medicine (REALM) scale is one of the most widely used instruments to measure the construct of health literacy. This article critically e...
Content Analysis as a Foundation for Programmatic Research in Communication [0.03%]
内容分析在传播项目制研究中的基础作用
Michael D Slater
Michael D Slater
Previous arguments that content analyses provide the descriptive foundation for media effects research (McLeod & Reeves, 1980) are extended to include that content analyses can provide a sound and useful foundation for programmatic research...
Measuring Media Exposure to Contradictory Health Information: A Comparative Analysis of Four Potential Measures [0.03%]
衡量健康信息矛盾的媒体报道：四种潜在衡量方法的比较分析
Rebekah H Nagler,Robert C Hornik
Rebekah H Nagler
There is increasing concern that the news media present conflicting health information on topics including cancer screening and nutrition, yet little is known about whether people notice such content. This study proposes four potential meas...
Evaluating Mediated Perception of Narrative Health Messages: The Perception of Narrative Performance Scale [0.03%]
评估叙事健康信息的媒介感知：叙事表现感知量表
Jeong Kyu Lee,Michael L Hecht,Michelle Miller-Day et al.
Jeong Kyu Lee et al.
Narrative media health messages have proven effective in preventing adolescents' substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in h...