Introduction [0.03%]
介绍
Micklitz, Hans-W.; Svetiev, Yane
Micklitz
Attitudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers’ Propensity to Overspend on Credit Cards [0.03%]
青年消费者信用卡超支倾向的归因因素：态度、自我效能与社会规范
Sotiropoulos, Veneta; d’Astous, Alain
Sotiropoulos
Rodriguez, Enrique Garea; Wegner, Christiane; Kreutzfeldt et al.
Rodriguez et al.
Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children [0.03%]
评估“美即善”刻板印象，以及中等吸引力与低吸引力广告模特对8至13岁儿童自我认知、广告态度和购买意愿的影响
Vermeir, Iris; Sompel, Dieneke
Vermeir
Mathios, Alan; Micklitz, Hans-W.; Reisch et al.
Mathios et al.
Gregory, Lynn Dee
Gregory
Malbon, Justin
Malbon