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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Point-counterpoint [0.03%]
Michael Urban; Philip M. Merikle Michael Urban; Philip M. Merikle
Psychology & marketing. 1992;9(1):77-83. DOI:10.1002/mar.4220090108 1992
Role transitions in older adults: A marketing opportunity [0.03%]
Charles D. Schewe; Anne L. Balazs Charles D. Schewe; Anne L. Balazs
Psychology & marketing. 1992;9(2):85-99. DOI:10.1002/mar.4220090202 1992
An investigation of subliminal embed effect on multiple measures of advertising effectiveness [0.03%]
Dennis L. Rosen; Surendra N. Singh Dennis L. Rosen; Surendra N. Singh
Psychology & marketing. 1992;9(2):157-173. DOI:10.1002/mar.4220090206 1992
An examination of the validity of direct product perceptions [0.03%]
Michael D. Johnson; David A. Home Michael D. Johnson; David A. Home
Psychology & marketing. 1992;9(3):221-235. DOI:10.1002/mar.4220090305 1992
The role of affective and cognitive decision-making processes during questionnaire completion [0.03%]
James G. Helgeson; Michael L. Ursic James G. Helgeson; Michael L. Ursic
Psychology & marketing. 1994;11(5):493-510. DOI:10.1002/mar.4220110506 1994
Masthead [0.03%]
Psychology & marketing. 1994;11(6):0-0. DOI:10.1002/mar.4220110601 1994
A process model of the effects of price promotions on brand image [0.03%]
Kenneth A. Hunt; Susan M. Keaveney Kenneth A. Hunt; Susan M. Keaveney
Psychology & marketing. 1994;11(6):511-532. DOI:10.1002/mar.4220110602 1994
Increasing repurchase rates: A reappraisal of coupon effects [0.03%]
Dr. Judy F. Graham Dr. Judy F. Graham
Psychology & marketing. 1994;11(6):533-547. DOI:10.1002/mar.4220110603 1994
Psychological associations with shopping: A moderator variable perspective [0.03%]
William J. McDonald William J. McDonald
Psychology & marketing. 1994;11(6):549-568. DOI:10.1002/mar.4220110604 1994
Congruence between spokesperson and product type: A matchup hypothesis perspective [0.03%]
Michael A. Kamins; Kamal Gupta Michael A. Kamins; Kamal Gupta
Psychology & marketing. 1994;11(6):569-586. DOI:10.1002/mar.4220110605 1994