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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Creating visual narrative art for decoding stories that consumers and brands tell [0.03%]
Carol M. Megehee; Arch G. Woodside Carol M. Megehee; Arch G. Woodside
Psychology & marketing. 2010;27(6):603-622. DOI:10.1002/mar.20347 2010
Brand consumption and narrative of the self [0.03%]
Sharon Schembri; Bill Merrilees; Stine Kristiansen Sharon Schembri; Bill Merrilees; Stine Kristiansen
Psychology & marketing. 2010;27(6):623-637. DOI:10.1002/mar.20348 2010
Effects of brand personality on brand trust and brand affect [0.03%]
Yongjun Sung; Jooyoung Kim Yongjun Sung; Jooyoung Kim
Psychology & marketing. 2010;27(7):639-661. DOI:10.1002/mar.20349 2010
The differential roles of brand credibility and brand prestige in consumer brand choice [0.03%]
Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu Tae Hyun Baek; Jooyoung Kim; Jay Hyunjae Yu
Psychology & marketing. 2010;27(7):662-678. DOI:10.1002/mar.20350 2010
Design for synergy with brand or price information [0.03%]
Ravindra Chitturi; Pallavi Chitturi; Damaraju Raghavarao Ravindra Chitturi; Pallavi Chitturi; Damaraju Raghavarao
Psychology & marketing. 2010;27(7):679-697. DOI:10.1002/mar.20351 2010
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances [0.03%]
Michael B. Beverland; Francis Farrelly; Pascale G. Quester Michael B. Beverland; Francis Farrelly; Pascale G. Quester
Psychology & marketing. 2010;27(7):698-716. DOI:10.1002/mar.20352 2010
Measuring childhood materialism: Refining and validating Schor's Consumer Involvement Scale [0.03%]
Paul A. Bottomley; Agnes Nairn; Tim Kasser; Yuna L. Ferguson; Johanne Ormrod Paul A. Bottomley; Agnes Nairn; Tim Kasser; Yuna L. Ferguson; Johanne Ormrod
Psychology & marketing. 2010;27(7):717-739. DOI:10.1002/mar.20353 2010
Avatars as information: Perception of consumers based on their avatars in virtual worlds [0.03%]
Jean-François Bélisle; H. Onur Bodur Jean-François Bélisle; H. Onur Bodur
Psychology & marketing. 2010;27(8):741-765. DOI:10.1002/mar.20354 2010
Integrating emotions in the analysis of retail price images [0.03%]
Stephan Zielke Stephan Zielke
Psychology & marketing. 2011;28(4):330-359. DOI:10.1002/mar.20355 2011
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions [0.03%]
Sungchul Choi; Mike Stanyer; Moontae Kim Sungchul Choi; Mike Stanyer; Moontae Kim
Psychology & marketing. 2010;27(8):766-779. DOI:10.1002/mar.20356 2010