Hans Pechtl
Hans Pechtl
John Thøgersen; Hans Jørn Juhl; Carsten Stig Poulsen
John Thøgersen; Hans Jørn Juhl; Carsten Stig Poulsen
Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor [0.03%]
Graeme Galloway
Graeme Galloway
Nobuhide Zushi; Eleonora Curlo; Gloria P. Thomas
Nobuhide Zushi; Eleonora Curlo; Gloria P. Thomas
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images [0.03%]
Stéphanie Feiereisen; Amanda J. Broderick; Susan P. Douglas
Stéphanie Feiereisen; Amanda J. Broderick; Susan P. Douglas
Anssi Tarkiainen; Sanna Sundqvist
Anssi Tarkiainen; Sanna Sundqvist
An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels [0.03%]
Rajasree K. Rajamma; Lou E. Pelton
Rajasree K. Rajamma; Lou E. Pelton
Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization [0.03%]
Chankon Kim; Hanjoon Lee; Marc A. Tomiuk
Chankon Kim; Hanjoon Lee; Marc A. Tomiuk
Jolie M. Martin; Michael I. Norton
Jolie M. Martin; Michael I. Norton
Jia Yao Esther Bao; Jillian C. Sweeney
Jia Yao Esther Bao; Jillian C. Sweeney