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期刊名：Psychology & marketing

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ISSN：0742-6046

e-ISSN：1520-6793

IF/分区：9.1/Q1

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共收录本刊相关文章索引1311条
Clinical Trial Case Reports Meta-Analysis RCT Review Systematic Review
Classical Article Case Reports Clinical Study Clinical Trial Clinical Trial Protocol Comment Comparative Study Editorial Guideline Letter Meta-Analysis Multicenter Study Observational Study Randomized Controlled Trial Review Systematic Review
Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances [0.03%]
Barbara A. Lafferty Barbara A. Lafferty
Psychology & marketing. 2009;26(4):359-382. DOI:10.1002/mar.20277 2009
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility [0.03%]
Franz-Rudolf Esch; Bernd H. Schmitt; Joern Redler; Tobias Langner Franz-Rudolf Esch; Bernd H. Schmitt; Joern Redler; Tobias Langner
Psychology & marketing. 2009;26(4):383-395. DOI:10.1002/mar.20278 2009
Marketing movies: An introduction to the special issue [0.03%]
Steven R. Pritzker Steven R. Pritzker
Psychology & marketing. 2009;26(5):397-399. DOI:10.1002/mar.20279 2009
Cinematic success criteria and their predictors: The art and business of the film industry [0.03%]
Dean Keith Simonton Dean Keith Simonton
Psychology & marketing. 2009;26(5):400-420. DOI:10.1002/mar.20280 2009
Creativity and integrity: Marketing the “in development” screenplay [0.03%]
Brooks Ferguson Brooks Ferguson
Psychology & marketing. 2009;26(5):421-444. DOI:10.1002/mar.20281 2009
Values of protagonists in best pictures and blockbusters: Implications for marketing [0.03%]
Douglas Charles Beckwith Douglas Charles Beckwith
Psychology & marketing. 2009;26(5):445-469. DOI:10.1002/mar.20282 2009
Do experts and novices evaluate movies the same way? [0.03%]
Jonathan A. Plucker; James C. Kaufman; Jason S. Temple; Meihua Qian Jonathan A. Plucker; James C. Kaufman; Jason S. Temple; Meihua Qian
Psychology & marketing. 2009;26(5):470-478. DOI:10.1002/mar.20283 2009
Cognitive segmentation: Modeling the structure and content of customers' thoughts [0.03%]
François A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; James M. Lee François A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; James M. Lee
Psychology & marketing. 2009;26(6):479-506. DOI:10.1002/mar.20284 2009
Attachment orientations in business-to-business relationships [0.03%]
Marcel Paulssen Marcel Paulssen
Psychology & marketing. 2009;26(6):507-533. DOI:10.1002/mar.20285 2009
The role of consideration sets in brand choice: The moderating role of product characteristics [0.03%]
Jung-Chae Suh Jung-Chae Suh
Psychology & marketing. 2009;26(6):534-550. DOI:10.1002/mar.20286 2009