Journal of marketing management文章索引

期刊名：Journal of marketing management

缩写：

ISSN：0267-257X

e-ISSN：1472-1376

IF/分区：3.0/Q2

共收录本刊相关文章索引2023条

Marketing and the cultural production of celebrity in the era of media convergence [0.03%]

Hackley, Chris; Hackley, Rungpaka Amy Hackley

Journal of Marketing Management. 2015;31(5-6):461-477. DOI:10.1080/0267257x.2014.1000940 2015

Environmental context and marketing planning processes [0.03%]

Speed, Richard Speed

Journal of Marketing Management. 1994;10(7):667-677. DOI:10.1080/0267257X.1994.9964313 1994

Consumer Motivations to Participate in Event-Marketing Strategies [0.03%]

Wohlfeil, Markus; Whelan, Susan Wohlfeil

Journal of Marketing Management. 2006;22(5-6):643-669. DOI:10.1362/026725706777978677 2006

The Role of Funders in Nonprofit Merger Activity: Implications for Charity Fundraising and Marketing Practice [0.03%]

Sargeant, Adrian; Jay, Elaine Sargeant

Journal of Marketing Management. 2002;18(9-10):953-970. DOI:10.1362/0267257012930394 2002

Cause for event: not-for-profit marketing through participant sports events [0.03%]

Taylor, Ruth; Shanka, Tekle Taylor

Journal of Marketing Management. 2008;24(9-10):945-958. DOI:10.1362/026725708X381984 2008

Marketing planning decision making in UK and us companies: An empirical comparative study [0.03%]

Greenley, Gordon E.; Bayus, Barry L. Greenley

Journal of Marketing Management. 1993;9(2):155-172. DOI:10.1080/0267257X.1993.9964227 1993

New product performance: Keys to success, profitability & cycle time reduction [0.03%]

Cooper, Robert G.; Kleinschmidt, Elko J. Cooper

Journal of Marketing Management. 1995;11(4):315-337. DOI:10.1080/0267257X.1995.9964347 1995

Interact with me on my terms: a four segment Facebook engagement framework for marketers [0.03%]

Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; Sashittal et al. Hodis et al.

Journal of Marketing Management. 2015;31(11-12):1255-1284. DOI:10.1080/0267257x.2015.1012535 2015

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms [0.03%]

Wolny, Julia; Mueller, Claudia Wolny

Journal of Marketing Management. 2013;29(5-6):562-583. DOI:10.1080/0267257X.2013.778324 2013

Planning and doing: The relationship between marketing planning styles and market orientation [0.03%]

Pulendran, Sue; Speed, Richard Pulendran

Journal of Marketing Management. 1996;12(1-3):53-68. DOI:10.1080/0267257X.1996.9964400 1996